"Writing is manual labor of the mind: a job, like laying pipe."
::John Gregory Dunne (1932-2003)
"I write entirely to find out what I'm thinking, what I'm looking at, what I see and what it means. What I want and what I fear."
::Joan Didion (1934- )
"A journalist and an information architect face exactly the same problem - how to give shape to the pile of information in front of you in a way that will make it easy and natural for people to
comprehend."
::Jesse James Garrett (Information Architect, Adaptive Path)
Services: 
Plan ::Design ::Build ::Launch
Plan
This phase includes defining your website objectives and organizing its information.
Your website objectives include defining your audience, defining your organization, and defining your services or products. The result of this stage will define your project.
Information organization is the process of putting materials in predictable places, arranging content in an orderly and structured manner, and designing the paths your visitors will take.
Content includes written materials and visual concepts such as graphics, photographs, logo, and other design elements. Websites that offer content in layers — introduced in summary on one page, then linked to detail pages — allows for more flexibility in arranging content. Consider how you want visitors to move through your site, then organize your content by subject or category, from lesser to greater detail.
When creating content, outline your subject first. If you need to write new text, write it out in chunks, jotting ideas. Assemble supporting detail on where the visitor can go for more information. These will become links or supporting pages.
Make lists of your proposed and existing content.
- List the search terms (sometimes called keywords or tags) relevant to your business, your services; this is how search engines and people will find your site.
- List the supporting items like information about your company, contact information, enquiry or comment forms, faq, or customer service.
- List the relevant outgoing links to other websites in order to get more detailed information. These can be sites that are similar to your purpose like supplier sites, trade associations, or government sites.
- List sites that you could encouraged to link to you. This is very important for search engines as page rank is partly determined by how many other good sites link to you.
Prioritize the information that is of prime interest to your visitors. Rich content and clear navigation to specific content keeps visitors and search engines engaged.