Intersite Labs: growing web standards

"I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving."
::Jeffery Veen (Director of Product Design, Adaptive Path)

"User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process."
::Jesse James Garrett (Information Architect, Adaptive Path)

"Great design isn't just what looks cool, it's a calculated and balanced blend of form and function that serves a specific purpose. Although, it's really satisfying when the end result looks cool."
::William Justice (Web Designer)

Services:   ::Plan   design Design   ::Build   ::Launch

Design

The visual design of your website needs to immediately direct your customers how to make use of your information and services while making sure to communicate your site objectives.

This requires proper visual organization along with your website's look and feel: the two elements of visual design.

The visual organization of each page communicates valuable information about the similarities and differences between components and their relative importance.

Navigation menus, contact information, calendars, search boxes, site identifiers, and shopping carts are some of the kinds of components used on a web page. The visual organization guides users through the site's content and interactions.

The visual interface design creates your site's personality providing curb appeal and unity. Creating a site's personality involves colors, images, shapes, patterns, and placement of content These characteristics create meaningful and engaging communication that make visiting your website an enjoyable and productive experience.